The brand accompanies the business: repositioning of a leading company.
With an accurate brand strategy, we were able to help Schriftart during the adaptation of its brand to new developments on the
market.
Dynamics, expertise and attention to the changes on the market: this is Schriftart, a company from South Tyrol. Schriftart started off as a printing company and later became involved in the wrapping of cars and special vehicles, where it is now industry-leading on the relevant geographic market. We supported this transformation with a brand strategy, which allowed Schriftart to adapt the brand to the changed requirements of the business.
Find out how we did this
During a detailed analysis of the brand, we realized that the main characteristics of the
identity of this leading company in the field of wrapping are apparently antithetical. Those
characteristics are used by the company to create an efficient and productive synthesis.
Tradition and innovation, aesthetic taste and practical sense, attention to detail and technical skill. Those are the values the team at Schriftart stands for and they are handed over to the costumers through the team’s exact work every day.
From strategy to identity.
Aware of the potential and the strength within the distinctive aspects of the company, we
from Mercurio Studio decided to build a brand exactly around these tensions. The planning of a strategy led to developing a visual identity made up of a new logo, colours, icon, typography, pattern and imagery. Those elements were then visible in the company’s main touchpoints (like the headquarters and the carpool) and enrichened by the creation of photographic content and videos, which allowed Schriftart to present itself, showing the
situations which best prove the quality of its work: the products and the processes that are
necessary to produce them.
The brand as the key to success.
From the brand strategy to the visual identity to content creation: the work we did together
with Schriftart allowed the company to handle the repositioning of the business, communicating it in a coherent and efficient way and, this way, keeping the leadership on the relevant geographic market, which was gained over the course of the company’s history.
